Home » Author Archives: Andy Marken

Author Archives: Andy Marken

Marketing to Gen Z Requires Ultra-Personal Approach

“It doesn’t make sense to leave home to look for home, to give up a life to find a new life, to say goodbye to friends you love just to find new friends.” – Laurie Henderson, “American Graffiti,” Universal Pictures, 1973     Businesses try every trick in the book (and some that aren’t in the book) to convince millennials ...

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5G Streaming is Going to be Beautiful When it Gets Here But…

“That’s because they’re all part of it. They’re all pods, all of them!” – Nancy Bellicec, “Invasion of the Body Snatchers,” Solofilms, 1978   For about 25 years, we sailed the San Francisco Bay; and as often as possible, under the Golden Gate Bridge into the Pacific.   As we passed the mile buoy, we’d see a great friend on ...

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Too Many Viewing Options Could Be Deadly for Some Services

“I have made enough money to satisfy both my needs and my caprices. I take only such cases now as interest me, and to be frank, my interest in your case is, uh… dwindling.”  Hercule Poirot, “Murder on the Orient Express,” EMI Film Distribution, 1974   People in every phase of the video content industry from shooters to deliverers have ...

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We’re in Phase 4 of VR and Things are Only Getting Better

“People come to the Oasis for all the things they can do, but they stay for all the things they can be.” – Parzival, “Ready Player One,” Amblin Entertainment, 2018     Sometimes timing is everything.   And in our latest research to “prove” that VR filmmaking is real, SIGGRAPH couldn’t have come at a better time.   For adult ...

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The Real Market for VR/AR … Right Now

    “If you are not listening carefully, you will miss things. Important things. I will not pause, I will not repeat myself, and you will not interrupt me.” – Alan Turing, “The Imitation Game,” Black Bear Pictures, 2014     2015 was the year virtual reality (VR) finally shed its niche status.   2016 was the year that VR ...

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It’s Possible We’re Getting Too Many Great Entertainment Options

“Don’t make a bit of sense to me. If that’s what being crazy is, then I’m senseless, out of it, gone-down-the-road, wacko. But no more, no less, that’s it.” – McMurphy, “One Flew Over the Cuckoo’s Nest,” Fantasy Films, 1975     Despite what young folks on YouTube, Instagram and Facebook Watch think, the M&E industry isn’t a fun, fantastically ...

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Filmmakers Like to Know Where Their Content Sleeps at Night

“Some men are born great, others have greatness thrust upon them.” – Teddy Roosevelt, “Night at the Museum,” 20th Century Fox, 2006     Adobe’s Shantanu Narayen recently said his firm’s goal is to be the only company that has the end-to-end solution for filmmakers and digital creators.   Heck, the way the FAANG (Facebook, Amazon, Apple, Netflix, Google) and ...

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Great Video Content Needs to be Easy to Find, Easy to View

“You have to make the right choice. As long as you don’t choose, everything remains possible.” – Nemo age 9, “Mr. Nobody,” Pan Europeenne, 2009     We’re starting to think that Netflix looked back into advertising history in its effort to grow and borrowed/modified Lay’s Potato Chips slogan, “Bet you can’t eat just one!”   That’s why they changed ...

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The Best Organizational Team Has Complete Diversity

  “I need a hand now. I know she’s young, but she learns fast.” – Leon, Leon: “The Professional,” Gaumot, 1994      I do love the way folks profile the younger generation – they’re lazy, self-absorbed, no ambition, not dedicated to their company/your products, have no respect for authority/hierarchy/chain of command, have no get-up-and-go, demand instant satisfaction/gratification and are ...

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To Enjoy Great Content, It’s All About Delivery

“Second chances don’t come around all that often. I suggest you take a really close look at it. – Hank Pym, “Ant-Man,” Marvel Studios, 2015     Sometimes there is simply no right path to take.   This year’s CineGear at Paramount Studios featured some great content production tools  (cameras, systems, software) and informative sessions on producing great 4K, 8K, ...

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IBC PR Isn’t a Hunting Expedition

“When you don’t know what you’re doing, it’s best to do it quickly!” – Jase Robinson, “Duck Dynasty,” A&E, Gurney Productions, 2012-17     Trade shows are when senior management and marketing people start looking hard and heavy at how well publicists do their stuff.  Press people, on the other hand, wonder where these people have been for the past ...

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The Immersive Experience Begins to Emerge … Slowly

“I need to have something in the foreground to give it some scale.” Hooper, “Jaws,” Zanuck/Brown Productions, 1975     Want to see a storage person’s heart skip a beat … or two? Flutter even?   Just mention VR and BAM!, they get real excited.   Creating good (if not great) VR is getting slightly easier, but it still poses ...

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Attracting, Holding, Maximizing IBC Traffic

“No one ever made a difference by being like everyone else.” P.T. Barnum, “The Greatest Showman,” Chernin Entertainment, 2017   It’s hard to believe that IBC is just over the horizon … again.   It seems like only a few months ago, we returned from one of the most inviting cities in the world and one of the most exciting ...

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Film, TV Producers, Directors Want Benefits; Not Specs

One of the things we’ve noticed in watching the credits roll at the end of a film or TV show is that there are a lot of producers and directors listed.   When Aaron Semmel, EP (executive producer) and CEO of BoomBoomBooya gave the keynote presentation at the recent Creative Storage Conference in Culver City, one of the first things ...

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Streaming Services Have a New Sales Feature … Personalization

    “What a STUPID conversation.” – Stan, “The Conversation,” The Directors Company, 1974     Okay, GDPR (General Data Protection Regulation) is in place in Europe.  “Everyone” is looking forward to it being the elixir to solving all of their security and privacy issues … even if they don’t precisely understand it.   After all, having greater control over ...

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The Best Teams Communicate, Are Focused, Are Diverse

“Just treat me the same. No better, no worse.” – Lt. Jordan O’Neil, “G.I. Jane,” Caravan Pictures, 1997     In recent years, diversity and equality – gender and race – have become a worthy and elusive goal of the tech and M&E (media & entertainment) industries.   Five years ago, Facebook COO Sherly Sandberg wrote “Lean In” which at ...

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