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Barco’s Flagship Laser Instrumental for Group PSA’s Design Center


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Barco’s Flagship Laser technology is conquering more and more markets outside the digital cinema industry where it premièred in 2015. As of now, two Barco Flagship Laser projectors help PSA Group shift the design of its Peugeot cars into the next gear. A trusted Barco customer, the French carmaker decided to replace the existing visualization solution at its Design Center with two of Barco’s DP4K-60L projectors and the E2 screen management system. The exceptional brightness, unequalled image quality (incl. superb 3D rendering) and low maintenance (i.e. no lamp replacement) were the key reasons for PSA to go laser.
Virtual reality has been changing the way PSA Group designs vehicles since 2004, when it established its Automotive Design Network (ADN) in Vélizy, near Paris. Featuring a Virtual Reality Center at its heart, the center is where all the design work for the Peugeot, Citroën and DS vehicles comes to life. Barco’s visualization solutions have helped PSA Group display immersive projections to support design during that time. A demo of Barco’s DP4K-60L Flagship Laser projector has now convinced the vehicle manufacturer that laser projection is currently the best possible technology to project the bright, high-contrast images the designers and engineers need to design good-looking, safe cars.

Coloring the details of a bright design

‘Immersion’ is key when it comes to Virtual Reality. True, life-like immersion requires bright, sharp images, with crisp colors and excellent contrast. Which is exactly what Barco’s premium DP4K-60L laser projector brings. The projector combines this exceptional image quality with simplified operations and reduced operating costs (no lamps, less power consumption). On top of that, the reliable laser light source offers a lifetime of 30,000 hours or more.

Reconfirming trust in Barco

“We’ve been relying on Barco technology for years here at PSA Group,” says Philippe Deren, Head of Digital Development Style at PSA Group. “Yet when we decided to upgrade the one of our main full-size Design Review & Presentation Room, we considered several possibilities. The laser demo at Barco Kuurne, however, simply blew us away. The combination of that excellent image quality and low maintenance, and our long-running partnership, persuaded us to reconfirm our trust in Barco. We’re confident the set-up will help us take car design to the next level, while highlighting our professional, innovative spirit to visitors.”

The fullsize Design Review & Presentation Room in Vélizy will feature two Barco Flagship Laser projectors and two Barco laser glass screens. The E2 system set up to control the projection is the only screen management system on the market that can manage a 4K projector blend with refresh rates up to 60Hz.

The conquest of new markets

“After having proven its value in digital cinema theaters – a highly demanding market – Barco Flagship Laser’s impeccable performance is now rising to fame in Virtual Reality as well. The exceptional brightness, image quality and reliability, will definitely help PSA Group to further perfect its future car design,” concludes George Stromeyer, Barco’s Senior VP and General Manager Enterprise.

About Group P

Groupe PSA designs unique automotive experiences and delivers mobility solutions to meet all customer expectations. The Group has five car brands, Peugeot, Citroën, DS, Opel and Vauxhall, and provides a wide array of mobility and smart services under the Free2Move brand. Its ‘Push to Pass’ strategic plan represents a first step towards the achievement of the Group’s vision to be “a global carmaker with cutting-edge efficiency and a leading mobility provider sustaining lifetime customer relationships”. An early innovator in the field of autonomous and connected cars, Groupe PSA is also involved in financing activities through Banque PSA Finance and in automotive equipment via Faurecia.
Media library: medialibrary.groupe-psa.com / @GroupePSA_EN

About Barco

Barco designs technology to enable bright outcomes around the world. Seeing beyond the image, we develop visualization and collaboration solutions to help you work together, share insights, and wow audiences. Our focus is on three core markets: Enterprise (from meeting and control rooms to corporate spaces), Healthcare (from the radiology department to the operating room), and Entertainment (from movie theaters to live events and attractions). In 2017, we realized sales of 1.085 billion euro. We have a team of 3,600 employees, located in 90 countries, whose passion for technology is captured in 400 granted patents.


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