Digital & Multimedia Coordinator

SUMMARY: While delivering innovative solutions, exceptional service and trusted results, the Digital & Multimedia Coordinator creates and manages an innovative social media presence for the San Diego Career Centers – for the benefit of employers, jobseekers and staff. We are looking someone who is creative, proactive, talented, organized and can work on a variety of projects to meet the growing needs of the organization. Under the supervision of the Social Media and Communications Specialist, the Digital and Multimedia Coordinator will support a wide variety of internal and external communication efforts that increase awareness, understanding and engagement related to the company’s brand, strategic plan and business initiatives. This position included managing various social media platforms, create engaging content and provide training and technical assistance on using social media within other departments. It also requires exceptional communication skills, creativity, and a willingness to quickly learn new things in a shifting environment.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Social Media

• Responsible for managing all social media accounts (Facebook, Instagram, Twitter, LinkedIn) – adding all relevant content daily and responding back to inquiries received
• Establish and maintain follower loyalty and generate advocacy through reactive and proactive engagement with followers and prospective community members
• Monitor and engage with influencer-related social media activity and blog posts, tracking impact of program

Content Creation

• Write, edit and publish bi-weekly internal e-newsletter “The AJCC Buzz”
• Coordinate, record and distribute “Searching in San Diego” podcast episodes
• Proactively seek content from staff and subject matter experts to create training content such as podcasts and videos
• Edit videos to be consistent with existing video standards
• Assist with content creation and calendar planning
• Serve as the main point of contact working with teams to successfully implement programs
• Act as a brand champion, ensuring the visual strategy and brand voice comes through consistently and effectively across all channels
• Proactively identify opportunities for unique and impactful activations

Website Management

• Assist with website hosting company in creating & maintaining all property websites- adding content, updating calendars, responding to leads, and analyzing/reporting on analytics

Measurement and Reporting

• Assist with collection and reporting of communication channel metrics
• Use social media tools to populate monthly reporting template, including media, social, email, website, influencer
• Understand results and recommend ways to optimize various channels to get the biggest impact

Administrative Ad Hoc Projects (as needed)

• Design/proof custom print materials such as flyers, brochures, etc. to ensure all marketing collateral aligns with branding guidelines and standards
• Plan and complete projects to improve effectiveness of communications and streamline processes to improve efficiency
• Develop cross-functional relationships and provide general communication support for other departments as needed

QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

EDUCATION and/or EXPERIENCE:

• A Bachelor’s degree in business, public administration, behavioral science or related field from an accredited college or university.
• 1 to 2 years of social media account management experience (specifically for Facebook, Instagram, and LinkedIn).
• 1 to 2 years of digital and print marketing business development experience.

OTHER SKILLS AND ABILITIES: Personal computer literacy required, including effective use of the Internet, e-mail, and Microsoft Office (Word, Excel and Outlook). Ability to meet and/or exceed set goals and objectives. Excellent interpersonal, project and time management, customer service, organizational skills and communication skills, both oral and written required.

In order to be successful in this role, we need someone who has:

• Excellent written and verbal communication skills with the ability to develop content for a variety of audiences and communication channels. Must submit at least three samples prior to interview.
• Analytical – experience conducting ROI analysis to measure success of marketing efforts
• Proficient in Microsoft® Word, Excel, Outlook, & PowerPoint
• Knowledge of Mail Chimp
• Knowledge of video production and editing skill is a plus
• Knowledge of podcasting
• Strong project management and organizational skills with emphasis on collaboration
• Focused on always growing the team brand and image
• Ability to work individually and in a team environment
• Ability to quickly and independently manage multiple projects with attention to detail and a positive
• Excellent interpersonal and customer services skills with a positive and energetic attitude
• Fearless, creative problem solver who is able to work under limited supervision
• A proactive self-starter, highly adaptable & resourceful
• Ability to maintain a pulse on trends and best practices in social media and marketing communications, proactively identifying opportunities for optimizations or new programs
• At minimum, an understanding or interest of the workforce development industry or career services

Job Type: Full-time

Salary: $20.00 /hour

Experience:

• digital and print marketing business development: 1 year (Preferred)
• social media account management: 1 year (Required)

Education:

• Bachelor’s (Required)

Location:

• San Diego, CA (Preferred)