The content a broadcaster distributes is important, and for it to make an impact on a target audience, it must embody the highest quality standards of their brand. One of the high-quality factors that help any form of visual content stand out is the sound. The MAC Group’s Saramonic Blink 500 helps any content creator record broadcast quality sound from up to two microphones wirelessly.
About The Mac Group
From what started as a boutique marketing, sales, and distribution group that focused on professional photographers had essentially escalated its focus on filmmaking, video, mobile, content creation, and audio. Today, the MAC Group is one of the leading companies of their kind with world-renowned brands. They offer products and education that help enhance the lives of passionate content creators at every experience level. The variety of content creators that the MAC Group helps provide high-quality content range from:
- Filmmakers
- Journalists
- Vloggers
- YouTube creators
- Corporate video producers
These along with any content creator, which is supported by the many brands that make up the MAC Group.
Several of these brands include:
These and many more brands make up the scope of the MAC Group, especially Saramonic, a brand that helps storytellers who care about great audio tell their stories remarkably well. Saramonic is known for its innovation, quality, and value. It has a broad range of microphones and audio adaptors for DSLR, Mirrorless and Video Cameras, as well as unique, powerful microphones and audio tools for use with smartphones, tablets, and other devices. Their recently released Blink 500 Ultra-compact 2.4 GHz Wireless Clip-On Microphone System works effortlessly with DSLRs, Mirrorless and Video Cameras, Smart Phones and Tablets that allow for any user to record broadcast quality sound from up to two microphones wirelessly.
Saramonic Blink 500
The Blink 500 systems are divided into six parts:
- Blink 500 B1 (Ideal for filmmakers, journalists, vloggers, YouTube creators, corporate video producers, or any content creator)
- Blink 500 B2 (Delivers broadcast-quality sound to use with cameras and mobile devices)
- Blink 500 B3 (Has RXDi MFi Certified Lightning dual-channel receiver included)
- Blink 500 B4 (Features two transmitters small enough to clip directly to shirt collars)
- Blink 500 B5 (RXUC receiver is so lightweight and unobtrusive that it can easily be used in handheld gimbals)
- Blink 500 B6 (Incredibly compact, lightweight, and professional sounding two-person wireless microphone system made for mobile devices that have USB-C ports)
The Blink 500 systems are impossibly compact and lightweight. Despite this, they still manage to deliver crystal-clear professional sound quality. The versatile transmitter has an excellent sounding built-in microphone, which captures voices perfectly, and the device is small enough to clip to a shirt or slide into a pocket, and versatile enough to set on a table or podium. It can even be handheld while operating as a traditional bodypack transmitter with the additional SR-M1 professional omnidirectional clip-on lavalier microphone. This provides an even more professional and visually discreet mic-ing solution for users.
The Saramonic Blink 500 series encapsulates a revolutionary shift in wireless audio for video, and this view was further supported when MAC Group President, Jan Lederman said, “If you want an extremely small, feather-weight wireless microphone system that delivers broadcast-quality sound to use with cameras and mobile devices, with the ability to handle two wireless transmitters, nothing is capable of doing this—except for the Saramonic Blink 500. We are incredibly excited about the potential for this system and the advanced showings have been met with unbelievable enthusiasm.”
A similar sentiment was shared by the Saramonic Brand Marketing Manager, Joe Nassar who complimented the Blink 500 system and how “This innovative system puts a professional dual-channel wireless system, literally into the palm of your hand, delivering broadcast quality sound to whatever device you choose to shoot with.”
Learn more about the Blink 500 by visiting saramonicusa.com.
The Mac Group’s Philosophy
When a company evolves from something like a boutique marketing, sales, and distribution group to a leader that works with world-renowned brands, then the end result seems limitless. This approach aligns with the MAC Group’s core philosophy of a “company within a company.” Every product brand that the MAC Group markets, is run as its own company, with its own individual needs and marketing demands. In the case of the Blink 500 System, a content creator’s need for better sound quality can be met with any visual content they create and distribute, and it’s all thanks to the MAC Group and Saramonic.
For more information on the MAC Group, visit www.macgroupus.com/.
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