Powersoft, a global leader in high-efficiency, high-performance amplifier technology, and Midwich, a leading solution provider of professional AV solutions, are pleased to announce a new distribution partnership aimed at strengthening Powersoft’s presence in the United States and enhancing access to its product portfolio for U.S.-based audiovisual integrators.
Through this collaboration, Midwich will offer Powersoft’s award-winning amplifier platforms and technologies to integrators across key vertical markets including corporate, hospitality, education, transportation, themed entertainment, and the performing arts. The partnership brings together two organizations committed to delivering exceptional performance, innovation, and support to the professional AV channel.
“Our partnership with Midwich US allows us to expand our reach and provide integrators with more streamlined access to Powersoft’s solutions,” said Tom Knesel, general manager, North America for Powersoft. “Our U.S. customer base is growing rapidly and we are committed to supporting that growth by aligning with distribution partners that share our values of innovation and service. Midwich brings deep market knowledge and a proven track record in delivering valuable audiovisual technologies. Our collaboration with Midwich strengthens our ability to serve a broader range of customers and ensures integrators have the local resources, technical support and product availability they need to design and deploy world-class audio systems.”
Since 1995, Powersoft has earned global recognition for engineering innovative amplifier solutions that deliver superior audio quality with exceptional energy efficiency. From analog-digital hybrids to fully networked AV-over-IP and control-ready systems, Powersoft’s technologies are designed to streamline complex installations without compromising on performance or efficiency. By adding Powersoft’s portfolio to its offering, Midwich further expands its best-in-class lineup of professional AV solutions.
“We’re excited to add Powersoft to our portfolio as part of our ongoing mission to offer our customers best-in-class AV solutions,” said Bill Reimer, Vice President of Sales for Midwich. “Powersoft’s reputation for innovation, energy efficiency and high-performance audio aligns perfectly with the expectations of today’s integrators and end users. As demand continues to grow for advanced audio technologies that are scalable, reliable and sustainable, we see this partnership as a natural fit. We look forward to working closely with Powersoft to drive new opportunities and support integrators throughout the U.S.”
Midwich offers comprehensive expertise with a focus on Unified Communications, Pro AV, and Broadcast technologies. The addition of Powersoft’s product line complements Midwich US’s commitment to providing customers with best-in-class solutions as they continue to expand their solutions in Integrated Audio.
For more information on Powersoft, visit www.powersoft.com. To learn more about Midwich US, visit www.midwich.us.
