Home » News » Partnership with SafeGraph will Enhance Audience Measurement Precision of Vibenomics’ Audio Out-of-Home Advertising Marketplace

Partnership with SafeGraph will Enhance Audience Measurement Precision of Vibenomics’ Audio Out-of-Home Advertising Marketplace


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INDIANAPOLIS (October 15, 2019) Vibenomics, a cloud-based managed service provider of audio experience solutions to location-based businesses and connected cities, today announced a partnership with SafeGraph, the leader for points-of-interest (POI) and business listing data in the U.S., that will result in greater precision for marketers leveraging audience-targeting and measurement in Vibenomics’ newly-launched Audio Out-Of-Home Advertising Marketplace.

Vibenomics enables location-based businesses and connected cities to create and control their background musical “vibe” to enhance sales and enrich the visitor experience. Scientific studies show that background music influences how much time spent in a store, what to buy, how much to spend and can trigger impulse buyers to make additional purchases. The new Vibenomics Audio Out-of-Home (AOOH) Advertising Marketplace enables brands to reach a national audience of more than 150 million unique consumers or target any combination of 4000 individual locations (soon to double in size).

SafeGraph’s Places and Patterns data incorporated into the Vibenomics Audio Out-of-Home (AOOH) Marketplace allows marketers to understand store visitor insights at retail locations across the U.S. As an additional value-add, advertisers are now able to also integrate 1st, 2nd, and 3rd party place-based data sources within Vibenomics’ ad management technology by matching to SafeGraph’s Place ID.

“The holy grail for location-based audience targeting is precision, scale and speed. This partnership delivers on all counts,” says Paul Brenner, Chief Strategy Officer at Vibenomics, “SafeGraph has a track record of data accuracy and innovation that is key to assuring that our AOOH Marketplace is performing for our marketing partners.”

“Vibenomics is proving that location-based audio delivers the efficiency and results a wide variety of local and national brands seek,” says Auren Hoffman, CEO of SafeGraph. “With the  OOH advertising market expected to grow from $8 billion to $11.5 billion through 2022, SafeGraph is thrilled to partner with Vibenomics as they scale their disruptive programmatic audio out-of-home advertising solution to meet the needs of today’s data-driven marketers.”

SafeGraph is a data company that seeks to understand the physical world and power innovation through open access to geospatial data. SafeGraph has built the source of truth for physical places, covering business listing information, building footprints, and foot-traffic insights for +5 million Points-of-Interest in the U.S. and Canada.

Vibenomics, Inc. is a technology company that enables location-based businesses and connected cities to create and control their background musical vibe to enhance sales and enrich the customer experience. Through curated playlists and professional voice announcements, the company provides the right revenue-enhancing vibe for over 4000 locations in 45 states, and gives over 100 brands the ability to speak directly to more than 150 million consumers right at the point-of-sale through its Audio Out-of-Home Advertising Marketplace.

Fully managed online, Vibenomics is easy to use for businesses or connected cities with a single location, yet powerful enough for larger, multi-site organizations. Clients work with Vibenomics Audio Experience Managers who control music, messaging, and advertising to customize the vibe in each location. Professional voice talent produces location-based messages that can be ready for play within hours of client requests.

Founded in 2016 in Indianapolis as Fuzic, the company rebranded to Vibenomics in 2017 and is backed by $7.6 million in investments from High Alpha, Allos Ventures and Hyde Park Venture Partners among others.


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