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Scala Takes Innovative Integrated Marketing Technology to Barcelona for ISE 2022


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Leading marketing technology and digital signage company Scala will present key solutions to enhance communications and customer experience at Integrated Systems Europe (ISE), taking place at FIRA Barcelona, Spain, 10-13 May 2022. Scala will be at stand 6H600 in hall 6. Those interested in booking a private tour of the booth and learning more about Scala’s innovative technology can do so by booking a time here.

Members of the Scala team will be at the event to showcase specialized solutions suitable for a variety of sectors including retail, hospitality, transport, events and more, as well as demonstrate the range of Scala hardware available. The team will be on hand to talk to brands about their technology needs and the ways in which Scala technology could help gain key customer insights and build profits, all while remaining flexible in the face of unpredictable trading conditions.

“Following an incredibly disruptive couple of years, brands are building back and are looking towards technology to provide flexible and engaging solutions that not only encourage individuals back into premises but also provide key insights in order to make better strategy decisions and strengthen operations,” said Harry Horn, General Manager EMEA, Scala. “Scala solutions are here to support brands in their goals, helping them to build their business, gain key data for the future and equip them to be as adaptable as they can in the face of changing operational conditions.”

The Scala solutions that will be exhibited at ISE include:

Lift and Learn with ASK: Taking the challenges of staffing into account while also amplifying the value of the expertise of team members, Lift and Learn with ASKTM allows for product discovery and experiential purchasing as well as easy-to-access sales assistance without the need for a dedicated sales associate to be located nearby the display or even onsite.

Pick and Play: Empower customers with dynamic digital signage controlled by shoppers’ personal devices. Scala’s Pick and Play solution uses large format screens as well as QR code functionality to give customers the ability to easily access the information that they require while creating a moment of experiential retail.

Digital Menu Boards and Ordering System: Customers can build and customize their order easily while brands can promote items to create sales, build loyalty and reduce food waste. Using the robust LINQ all-in-one intelligent tablets Scala’s digital menu and ordering boards can be placed anywhere within the restaurant footprint.

In addition to the selection of customer-centered concepts, Scala hardware such as media players and LINQ all-in-one intelligent tablets will also be on display at the Scala stand. Scala team members can also talk through key analytic tools available through Scala such as Walkbase TREQ.

Scala can be found at stand 6H600 in hall 6. ISE attendees can book a meeting with the Scala team and a tour of the booth here.

X2O Media, a unified communications and collaboration technology company in the STRATACACHE family, is also exhibiting at ISE. X2O Media is showcasing the best in immersive learning and meeting environments with X2O OneRoom alongside their digital workplace solutions. Visit X2O Media at booth 2K300 in Hall 2.

About Scala
With 30 years of experience entertaining, informing and educating audiences, Scala, a STRATACACHE company, is known globally for innovation and leveraging emerging technologies to create award-winning solutions that are infinitely customizable. Scala solutions allow you to create audience engagement experiences by connecting networks of digital signs, kiosks, websites, mobile and internet-connected devices. Scala provides the platform for marketers, retailers and innovators to easily create and centrally manage deployment of these digital experiences, while retaining the flexibility to rapidly adapt to local business conditions and audience preferences in real time. Headquartered near Philadelphia, PA with a European head office in Sittard, Netherlands, Scala’s network of partners and developers located in more than 90 countries drives more than 500,000 screens worldwide.


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