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Tag Archives: commercials

Eli Green’s New Campaign for RaceTrac is “Wintastic”

Comedy spots out of R/GA Austin introduce a tough coach as pitchman for new rewards program. LOS ANGELES— Eli Green of A Common Thread has directed a new campaign for RaceTrac with Austin agency R/GA that rewrites the playbook for convenience store advertising in a very funny way. The series of :30, :15 and :06 second spots star actor Leland ...

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The Colonie Teams with Burrell for Toyota Highlander’s New Multi-Platform Campaign

Burrell’s new multi-platform social media and broadcast campaign for Toyota centers around the fun-loving fictional Powell Family, and ‘slice of life’ moments that inspire spontaneous family adventures enjoyed in the comfort of their 2018 Toyota Highlander. The team at The Colonie was tasked with creating an array of engaging deliverables for a variety of platforms that included cinemagraphs, GIFs, and ...

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Sound Lounge Teams with Mad Hat Creative to Launch Sound Lounge Everywhere™ in Atlanta

Remote service will facilitate virtual sound sessions. Studio promotes Becca Falborn to Senior Producer. NEW YORK— Continuing to extend its reach to markets across the country, Sound Lounge has partnered with Atlanta’s Mad Hat Creative to bring Sound Lounge Everywhere™ to the Southeast. The remote collaboration service will allow advertising, broadcast and corporate clients in Atlanta and neighboring states to ...

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Sheldon Candis Profiles More Strong Women in Ford Follow-Up, “Born to Roll 2.0”

Second series of spots profile an artist, a firefighter and a doctor. LOS ANGELES—Director Sheldon Candis of A Common Thread tells the stories of three women living their dreams in a sequel to Ford’s celebrated “Born to Roll” campaign from agencies Global Team Blue and UniWorld Group. As with the original series, which were also directed by Candis, the new ...

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The Colonie’s Bob Ackerman and Burrell Get it Started with a Back-to-School Spot for Walmart

Burrell Communications’ new spot for Walmart taps SuperPrime’s lauded directorial duo, The Malloys, and captures the excitement of the approaching first day of school with The Black Eyed Peas’ track, ‘Let’s Get Started.’ The Colonie‘s veteran editor, Bob Ackerman, was given the enviable task of shaping a wealth of stunning footage into a captivating visual story. The agency’s broadcast campaign shows ...

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Derby’s Ryan Balas Launches “TheFoodPornHub.com”

Derby’s Ryan Balas Launches “TheFoodPornHub.com” Video community is dedicated to the sexy art of food photography. New York City— Filmmakers Ryan and Alec Balas have launched a first-of-its-kind showcase dedicated to food as cinema. Going by the cheeky name of TheFoodPornHub, the new site celebrates the sensual pleasures and visual splendors of the culinary arts. There are no pedestrian cooking ...

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Yard Dog Welcomes Comedy Director Tom Feiler

LOS ANGELES— Yard Dog has added a touch more humor to its roster, signing comedy director Tom Feiler for exclusive representation in the United States. Feiler specializes in performance-based comedy often involving odd characters and skewed scenarios. His many credits include campaigns for Walmart, McDonald’s, Iams and Tim Horton’s. “Tom is just flat out funny,” says executive producer Joe Piccirillo. ...

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Yard Dog Signs Director Darren Statman

LOS ANGELES— Director Darren Statman has joined Yard Dog for U.S. work in commercials and branded content. Based in London, Statman has won admirers among agencies and brands across Europe for work noteworthy for its striking, artfully- crafted visuals, nuanced storytelling and raw emotional power. Among Statman’s best-known projects is Hades, a black & white film for British custom motorcycle ...

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Sound Lounge Launches “Sound Lounge Everywhere” in Boulder

Sound facility establishes audio resources at post house 11 Dollar Bill allowing clients to work remotely with New York mixers and voice talent. NEW YORK— Sound Lounge, New York’s leading independent sound studio, has introduced its Sound Lounge Everywhere concept to Colorado. The company has partnered with Boulder post production company 11 Dollar Bill to offer remote audio production and ...

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A Common Thread Signs Aussie Director Cassie De Colling

LOS ANGELES— A Common Thread has signed Australian director Cassie De Colling for exclusive representation in the United States. De Colling has directed ads, branded content and virtual reality for clients including insurance giant AAMI, travel company The Great Escape, the University of Melbourne and others. This is the first time she has had representation outside Australia. “Cassie is a ...

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VR Director Tyson Sadler Joins Derby for Immersive Branded Projects

New York City— Derby has signed VR Director Tyson Sadler for exclusive representation as part of its push into immersive media. Sadler brings a deep resume in VR on subjects ranging from Alaska’s melting glaciers to child labor in Western Ghana. At Derby, he’ll focus on creating unique immersive experiences for brands. “We’re intrigued with VR, AR and other immersive ...

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Renegade Animation Helps DairyPure and KBS Send a Message About Childhood Innocence

GLENDALE, Calif.— Renegade Animation supplied the merriment for a new commercial for DairyPure in which a toddler shows his dad how to enjoy a “pure moment.” Conceived by New York agency KBS, News opens on a man staring at his cellphone over breakfast as a talking heads news program blares from a television screen in the background.  The show is ...

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STORY Signs Director Laurence Thrush

The accomplished visual storyteller has helmed spots for ESPN, HP, Amstel Light and Honda. CHICAGO— Director Laurence Thrush has joined STORY for exclusive representation for advertising work in the United States. Thrush brings high regard for his naturalistic storytelling and cinematic style, which he has applied to commercials for diverse international and national brands, including ESPN, HP, Amstel Light, McDonald’s, ...

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Peter Dietrich Hits the Bullseye with “Hole Maker” for Snack Food Chipita

Director, represented in the U.S. by A Common Thread, re-teams with Black Cherry for a Western spoof. LOS ANGELES— For a new spot for snack food giant Chipita, director Peter Dietrich created a scene straight out of a classic Western. A clean-cut stranger walks into a bar and engages in a test of marksmanship with a surly tough guy. The ...

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Eli Green Directs Campaign Touting Luxury-for-Less Air Travel with JetSuiteX

LOS ANGELES— A Common Thread’s Eli Green has directed a new campaign for boutique airline JetSuiteX that has accomplished the seemingly impossible task of making flying fun. Conceived by Sacramento agency MeringCarson, the spots tout the benefits of JetSuiteX, which offers a private jet experience at low cost. One spot shows happy travelers arriving at the airport a mere 25 ...

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Sound Lounge Goes to War with PlayStation and BBH, New York

Rob DiFondi mixes a unique projection mapping experience supporting the April launch of “God of War.” NEW YORK—Sound Lounge delivered the final mix for a first-of-its kind projection mapping experience that transformed the Golden State Warriors’ basketball court into a battlefield as part of campaign for the PlayStation game God of War, which debuts later this month. Conceived by New ...

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