Transformational services leader will guide worldwide growth strategy, including diversification of USSI Global’s professional services for broadcast, satellite and digital signage
Melbourne, Florida, October 22, 2020 — USSI Global announces the appointment of transformational services leader Anthony Morelli as Chief Operating Officer (COO). Reporting to CEO and President David S. Christiano, Morelli oversees all daily USSI Global business operations and drives global growth strategy for the Broadcast and Network Solutions, Digital Signage Solutions, and Electronic Business and Consumer Solutions divisions.
Morelli joins the USSI Global executive team with 25 years of broadcast industry experience, and has taken on roles of increasing responsibility over his career. His career began in finance with Harris Corporation before transitioning to key customer-facing roles, including Vice President of Professional Services and Global Customer Care. He was responsible for all service revenue and warranty support worldwide in this position, leading 340 employees and nearly 100 contractors across five continents. He subsequently held VP and C-Level service and sales positions at Artel Video Systems, Avid Technology and Imagine Communications.
Morelli’s success in managing global organizations, and expertise in service-driven business strategies, were influential to landing USSI Global’s COO position. He looks forward to diversifying USSI’s service offerings by launching new “as-a-service” initiatives across all three businesses, while increasing the company’s global engineering footprint to address changing operational environments.
“We are growing our global RF footprint to address the diminishing talent pool of broadcast engineers, and guiding our customers through challenging business model transformations,” said Morelli, emphasizing the FCC-mandated transition of satellite broadcast services from C-Band spectrum as a current focus. “We also see strong opportunity to grow our managed services portfolio to better service our broadcast and digital signage customers. Additionally, my experience inprofessional services and logistics for equipment repairs and customer care brings a depth of experience and vision toour consumer electronics division. We continue to add talent and increase our reach to serve our consumer market. I am excited to join a company with such a strong brand reputation, and look forward to introducing new value-added services to our customers.”
“USSI Global is a service-oriented organization with global warehousing and logistics, turnkey project management capabilities, and a support center that handles 122,000 service calls annually,” said Christiano. “Anthony’s service-driven experience and strong reputation as a transformational leader will support our growing business through new and innovative ideas and services. We welcome Anthony to USSI Global, and are excited about the leadership qualities and entrepreneurial spirit he brings to our executive team and the entire company.”
About USSI Global
USSI Global has provided high-quality, customized network and digital media solutions around the globe for more than 35 years. As part of our turnkey project management initiatives, USSI Global recruits and manages a specialized network of local partners and employees to fulfill every project phase and customer need, from initial site planning through to systems integration, commissioning and post-sales support. Front and back office services including a global network of field engineers and service providers, and a 24/7 call center to manage warehousing, logistics and repairs. Our proven history of managing technically challenging and time-critical projects has resulted in USSI Global’s excellent reputation with customers operating in three core industries: Broadcast, Digital Signage, and Electronic Business and Consumer Solutions. Visit www.ussiglobal.com for more information.
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