Website Producer Manager

Title: Website Producer, Manager

Location: Westlake Village, CA

Reports to: Senior Director of Digital Marketing

The Role:
Website production – updating and maintaining, minor web development on DotNetNuke CMS

Website management

Website project manager

Digital marketing

Website project management

Website lead-gen campaign management

Website operations (ops)

Website marketing automation

The Impact:
This person will maintain current NADA B2B website ( www.nada.com/B2B/ ) and web-based lead forms based on various requests and needs of the Company. This person will also work with existing web/digital team members on day-to-day web-related business needs of J.D. Power B2B and B2C website. This person will also work with a larger team to migrate content management systems.

Responsibilities (essential functions):
Day-to-day activities of assigned website marketing initiatives, which include the NADA B2B website, updating and maintaining its’ content, overall aesthetic, navigation flow, campaign landing pages and product campaign assets through the website’s CMS (content management system – currently DotNetNuke “DNN”).

Oversee the overall design, content, navigation, and promotion of the NADA Used Car Guide B2B website.

Update the NADA Used Car Guide B2B website to be consistent with the Company’s brand and marketing strategies, as well as update campaign collateral, content marketing initiatives and client messaging

Oversee the daily functions of the marketing automation tool for e-mail distributions, multi-step campaign initiatives and the segmentation of subscription lists

Monitor website analytics (using Google Analytics) and measure website behavioral patterns. Monitor any web analytics discrepancies and work closely with department team members to test and resolve issues

Work with business analyst to prepare monthly web and campaign reporting and translate website behavioral patterns into actionable recommendations for senior management review

Develop digital and e-commerce element of annual marketing plan, including redesigns, product page and landing page updates, implementation schedules and processes

Responsible for the strategy, planning, and execution of navigation, online advertising and promotions for continued growth of UCG segments and brand

Play a key role in all e-commerce, digital production, online customer acquisition and online customer retention efforts

Marketing automation platforms – e.g., Eloqua

Non-Essential Functions:
Work closely with ad agencies and vendors, as well as partners for continuous management of digital content, website look/navigation, and lead generation.

Use research and knowledge of target market to develop new creative/messaging/offer/positioning for NADA Used Car Guide digital campaigns and website.

Represent brand at annual trade shows and engage in client-facing initiatives.

Qualifications:
Bachelor’s degree in Marketing, Business Administration, or related field with 2+ years related work experience.

Business-to-business marketing experience preferred.

Collaborative and interpersonal skills are needed to effectively work with cross-functional groups.

Strong background working within website content management systems, especially DotNetNuke, Drupal 7.X, databases, digital marketing tools, core web tools, web hosting companies, website production of one-to many websites.

Experience in CMS migration and project management of CMS migration preferred.

Experience with marketing automation tools; able to manage multi-step campaigns, landing pages and e-mail assets.

Excellent analytical and e-commerce methodology skills, with the ability to translate website behavioral patterns into actionable recommendations.

Experience with Google Analytics or Adobe Site Catalyst preferred.

Proficiency in Word, Excel PowerPoint and HTML tools -e.g., Adobe Dreamweaver, Photoshop are necessary.

Excellent HTML & CSS experience is preferred.

Experience in the automotive industry desired.

Travel may be required.

Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee will occasionally be required to stand; walk; sit; use hands to finger, handle, or feel objects, tools or controls; reach with hands and arms; climb stairs; balance; stoop, kneel, crouch or crawl; talk or hear; taste or smell.

The employee may occasionally lift and/or move up to 35 pounds.

Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

The employee must have the ability to travel.

The Career Opportunity:
To work in a growth area of the company; possible advancement, learn from more senior level team members.

The Team / The Business:
Fast-moving energetic team which is somewhat diverse and can multitask and cover each other’s work if needed.

Our Hiring Manager says: “I’m seeking an overall dynamic individual with a great attitude and strong work ethic who thinks outside the box. Ideal person would have managed dynamic websites in past, have digital marketing, web production and CMS experience.”

Who We Are

Since 1968, companies around the world have trusted J.D. Power to generate and gather the consumer insights that illuminate and inform business success. At J.D. Power we amplify the voice of the consumer, and help brands improve the value of their products and services. Together, these principles empower everyone in the global commerce ecosystem, enabling better purchase decisions – and better business results. Beyond our proven process, J.D. Power’s strength is its people. They offer diverse disciplines, talents, and expertise, but share one common goal: to generate growth and long-term value for our clients. Our scientists, Ph.D. level statisticians and methodologists, ensure our research meets the highest scientific quality standards and provides advanced statistical support. J.D. Power represents the science of customer satisfaction in any language, to consumers and businesses worldwide .