(Las Vegas, Nevada–April 5, 2014) NAB (Booth #SU902) — Avid(R) (OTC:AVID) today announced that NBC‘s leading Emmy Award-winning reality television series, The Voice, has selected industry-leading Avid video post-production and shared storage solutions to integrate its workflows, enhance collaboration, and manage and protect an exponentially growing number of media assets. By using Avid solutions, which are built around the Avid Everywhere(TM) vision for the future of the media industry, The Voice is able to create high-quality, award-winning programming that continues to captivate audiences and garner top ratings.
“As media technology continues to evolve, projects are getting larger and more complex, and it’s become necessary to connect creative professionals in distributed workflow environments,” said Jeff Rosica, senior vice president of Worldwide Field Operations at Avid. “We’re pleased to give the production team at The Voice the cutting-edge workflows they need to enhance collaboration, streamline their production processes, and produce high-quality content.”
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