Consumer expectations for TV services are transforming. But to date, the future of TV conversation has been largely focused on content rights and user experience and less about the technological innovation required to actually bring these new services to market.
The challenge for pay TV operators is delivering their services at scale to millions of consumers who want to watch content across multiple device types each with different requirements.
To address the challenge, Ericsson has announced the Ericsson MediaFirst TV Platform – an end-to-end cloud-based, media-optimized platform that equips operators to deliver the most cutting-edge large scale video services. The new end-to-end cloud-based platform embraces all content sources and delivery networks, enabling the personalized, device-agnostic TV experiences that consumers now expect.
Services and user experiences on The Ericsson MediaFirst TV Platform are configured through a unified backend that empowers rapid release cycles, simplifying currently complex and disjointed operations for Pay TV service providers. An operator portal provides advance analytics and enables rapid innovation and reduces time to market to develop and deploy new services seamlessly.
The Ericsson MediaFirst TV Platform builds on Ericsson Mediaroom – acquired from Microsoft last year – the TV technology behind 65 of the world’s leading television service providers including AT&T U-verse, Telefonica Vivo and TELUS Optik TV. Ericsson has also announced plans to evolve the Mediaroom platform with new experience across screens and devices. Ericsson MediaFirst TV Platform will be generally available for operators in Q2 2015.
About Ericsson
Ericsson is the driving force behind the Networked Society – a world leader in communications technology and services. Their long-term relationships with every major telecom operator in the world allow people, businesses and societies to fulfill their potential and create a more sustainable future. Their services, software and infrastructure – especially in mobility, broadband and the cloud – are enabling the telecom industry and other sectors to do better business, increase efficiency, improve the user experience and capture new opportunities. With more than 110,000 professionals and customers in 180 countries, they combine global scale with technology and services leadership. They support networks that connect more than 2.5 billion subscribers. Forty percent of the world’s mobile traffic is carried over Ericsson networks. And their investments in research and development ensure that their solutions – and their customers – stay in front. Founded in 1876, Ericsson has its headquarters in Stockholm, Sweden. Net sales in 2013 were SEK 227.4 billion (USD 34.9 billion). Ericsson is listed on NASDAQ OMX stock exchange in Stockholm and the NASDAQ in New York.
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