DIGITAL CONTENT SPECIALIST

National Vision, Inc. (NVI) is one of the largest optical retailers in the United States, operating over 900 retail locations in 44 states plus the District of Columbia and Puerto Rico. National Vision’s optical lab network consists of three domestic locations – St. Cloud, Minnesota, Salt Lake City, Utah and Lawrenceville, Georgia – as well as two international locations in China and Mexico. Our lab network has been identified as one of the most efficient and effective in the industry.

Right now we are looking for top talent to join our growing team. We have open positions and we are looking for someone who wants to start a career with an amazing Company. NVI offers an innovative culture where training is a priority, hard work is praised, and career growth is a reality. Read below about one of our exciting opportunities.


The Digital Content Specialist works within our digital strategy to accomplish the goals of new customer acquisition and improving the long-term effectiveness of our content marketing efforts through our websites, social media and other digital channels including maintenance and management of the ecommerce product catalogs .

What would you do? – The Specifics

• Develops and executes a content calendar to include creating and editing content for delivery across all brand platforms and social media.
• Coordinates online product launches to include creating and editing product descriptions and images as well as management of the process and freelance talent.
• Manages online product taxonomy to ensure customers can easily find and research products. Maintains all aspects of the online product catalog to include all product attributes, images, descriptions and other
• information as needed.
• Evaluates and analyzes content performance, web trends, consumer behavior, competitive landscape and other available data to make and implement recommendations to further optimize our online presence.
• Delivers relevant reporting to track metrics against stated goals.
• Works closely with the technical team to adhere to site standards and the latest guidelines in user design, experience and optimization.
• Works closely with the Multimedia Specialist and graphic design team to continually optimize the quality and presentation of product photography and imagery for the website.
• Assists in maintaining site content to include creating, uploading and optimizing content on brand websites while adhering to legal/compliance requirements and brand standards.
• Executes user acceptance testing of changes made and monitors the site to report on any potential bugs or issues.
• Other duties as assigned.

Are you the right fit? – The Suitable Talent

• Bachelor’s degree in marketing, communications or related field or equivalent work experience.
• 2-5 years of digital marketing experience at the agency or brand level.
• Knowledge of HTML and experience with popular content management systems (Hybris, WordPress,
• Umbraco, etc) is a plus.
• Advanced knowledge of Google Analytics is preferred.
• Knowledge of Photoshop and/or InDesign is preferred.
• Self-motivated, independent individual who can perform at optimal levels with little guidance.
• Excellent writing skills with an understanding of writing for the Web and SEO best practices.
• Strong interpersonal skills with the ability to interact with and influence others effectively.
• Excellent critical thinking skills; using logic and reasoning to identify strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
• Organized and detail oriented in a fast pace environment.

What are the benefits?

National Vision offers a competitive benefits package including Health and Dental Insurance, 401k with company match, Flex Spending Account, Short Term and Long Term Disability Insurance, Additional Life Insurance, Paid Vacation and Personal Time Off, and much more. NVI participates in a dependent college scholarship program and offers numerous discounts through our Corporate Discount Program. NVI is a company that is passionate about contributing to the greater good. We support domestic and international charitable organizations that deliver eye care and eye ware to people in need all over the world. Please see our website www.nationalvision.com to learn more about our benefits and contributions to the greater good.

NVI is an Equal Opportunity Employer

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