Brand Activation Advisor

• Drive brand-building activations in support of the brand strategy by agreeing priority narratives and platforms, interfacing with relevant internal and third-party partners (agencies, providers, copywriters)
• Work with relevant internal stakeholders to synthesize and prioritize opportunities based on business priorities, ROI, theme/narrative, timing, location, etc. beginning 6-9 months in advance.
• Develop project briefs, build and maintain strong working relationship with project teams, internal clients and team members involved with web content projects and maintenance to ensure efficient delivery and high quality
• Work collaboratively with creative and digital teams to execute on Polyethylene Shell content strategy and coordinate copy development for new corporate branding, marketing collateral, technical sheets, digital and print copy for tradeshows, e-newsletters, blogs, infographics, videos, webinars, mobile/app, alternative, social media and virtual reality
• Co-Develop Employer Brand Plan and cultivate innovative experiential content that will create an engaging experience for employees
• Support Internal Corporate Video Development –project manage internal production and distribution of video
• Coordinate and execute internal events (Workshops, Morning Teas, Lunch ‘n’ Learns, Webcasts, etc.)
• Manage Design, Content Development and Launch of Internal (SharePoint) Portal
• Oversee event tactics, planning and execution of NPE 2018 Trade Show and other customer events
• Provide overall support for Brand Identity work including project management of Brand/Project Central System and manage development of brand policy and guidelines to support new sub-brand
• Ensure that all work has been tested and approved, and that all work adheres to department, brand, security, and legal standards
• Communicates regularly to provide status, freezes, elevation
• Design, coordinate, develop content and provide overall project management for external Shell Polyethylene website
• Ensure that all work has been tested and approved, and that all work adheres to department, brand, security, and legal standards while providing status, freezes, elevation on all projects
• Standardize measurement standards to more effectively deliver consistent brand experiences
• Develop and deliver appropriate KPIs and measurements in line with Brand CoE scorecard; drive delivery according to those KPIs to ensure maximum value for spend
• Ongoing activities include: monitoring topical trends and potential impact to our brand launch and future creative, developing deeper understanding of Polyethylene business priorities to drive appropriate engagement to key target audience and stakeholders
• Manage the archival of all brand and marketing departmental content
• Develop content (.PPT, Word, etc.) as needed to support Head of Brand and Marketing.

Requirements

• Must have legal authorization to work in the US on a full-time basis for anyone other than current employer.
• Bachelor’s degree in Marketing or Communications.
• Minimum four (4) years experience in creating brands which are distinctive, relevant and highly valued versus competitors.
• Proven experience driving preference and strengthening company’s position in the market.
• Proven understanding of energy and knowledge of Chemicals preferred.
• Proven experience with third party agencies.
• Ability to deliver an involving and integrated experience across the customer journey to drive preference and loyalty in line with strategic goals
• Ability to connect multiple information to uncover fresh and actionable insights that will grow customer preference.
• Superior writing, editing, and proofreading experience.

No. of Positions

1

Disclaimer

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