(Los Angeles, California–February 12, 2014) George Leon, Senior VP Media/Account Management with Hawthorne Direct, a full service brand response advertising agency, was the keynote speaker during the Cynopsis Media Boot Camp industry event held in New York City on Feb. 11th.
In a speech entitled “Today’s Media Landscape and Utilization of Data Science,” Leon, who has over 20 years of experience with integrated media analysis and agency account management, as well as product development and fulfillment, spoke to 200 attendees at the event, on the topics of big data, web attribution, the importance of understanding business rigors and goals on behalf of a client, and how to best integrate data to achieve those goals.
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