Home » News » Atlona Appoints Ewing-Foley Inc as Commercial AV Manufacturer’s Respresentative for Western Territory

Atlona Appoints Ewing-Foley Inc as Commercial AV Manufacturer’s Respresentative for Western Territory


Longtime Panduit representative will focus on growing Atlona’s brand visibility and market share within the IT and networking community

SAN JOSE, Calif., June 28, 2019 – Atlona, a Panduit company, has appointed Ewing-Foley Inc (EFI) as its commercial AV manufacturer’s representative for the Western Territory, effective immediately. Ewing-Foley will now represent Atlona in nine western states, with a focus on growing Atlona’s presence in the IT and networking community.

Atlona’s appointment of EFI represents an evolving strategic direction for both companies. A longtime Panduit representative, EFI’s structure includes a networking division specifically focused on the IT and networking business, which will introduce Atlona to an entirely new community of consultants and installers. For EFI, adding Atlona represents the formation of a commercial AV portfolio that the company is eager to grow. EFI will also further develop Atlona’s existing commercial AV channel.

“We have had a very long-standing and strategic relationship with Panduit, and this is an ideal opportunity to combine our reach and presence for Atlona, and help them exceed their sales objectives in these new markets,” said Ron Cauchi, vice president and managing partner, Ewing-Foley Inc. “Atlona is a gamechanger in terms of functionality, ease of use, and speed to deploy, and we think they are well ahead of the curve when it comes to AV and IP convergence. These are all very important traits to our customers in the networking business. We are excited to introduce Atlona to our large corporate and global accounts, and offer access to the large technology companies that we work with on a daily basis.“

EFI’s presence includes a full sales and engineering staff, as well as brick-and-mortar businesses in Seattle, Portland, Phoenix, Cupertino, Sacramento and southern California. EFI plans to equip the conference rooms in these facilities with Atlona gear, and demonstrate the power of Atlona’s All-IP Meeting Space – including the company’s large base of AV extension and distribution products  – for customers in working environments. Cauchi also expects to hold joint trainings and seminars with Atlona representatives at these facilities, among other locations.

“This relationship simply makes sense from a synergistic and visibility standpoint, and we’re fortunate to have an opportunity to partner with a rep firm that is closely aligned with Panduit and their broad customer base,” said Ilya Khayn, CEO, Atlona. “EFI has a very seasoned and well-tenured staff with a strong presence in all 12 states where they will represent Atlona. We look forward to a long and prosperous relationship.”

EFI will represent Atlona in the following states: Alaska, Arizona, California, Idaho, Montana, Nevada, New Mexico, Oregon, Washington, and Wyoming, as well the El Paso, Texas region. Ewing-Foley representatives for each region follow:

Southwest (AZ, NV, NM): Chris Yaklich (m) 916-806-9087 (email): cyaklich@ewingfoley.com

Southern CA: Jimmy Boyd (m) 562-565-0783 (email): jboyd@ewingfoley.com

Northern CA: Ryan DeSorbo (m) 408-833-3628 (email): rdesorbo@ewingfoley.com

Northwest (WA, AK, OR, ID, MT):  Lou Bieck (m) 425-785-2896 (email): lbieck@ewingfoley.com

About Ewing-Foley

Ewing-Foley, Inc. is proud to be one of the premier manufacturer’s representative firms providing complete sales and marketing services to the Electronic (Active and Electromechanical), Electrical (Industrial, Commercial and Construction) and Networking (Publica and Private markets) industries. Ewing-Foley has enjoyed steady growth throughout its 50-year history. Ewing-Foley, Inc. serves a diverse account base within the California, Alaska, N. Idaho, Montana, Arizona, New Mexico, Nevada, Oregon and Washington markets.

About Atlona

Atlona, a Panduit company, is a leading global manufacturer of AV over IP distribution, connectivity, and control solutions. The company designs and engineers innovative, award-winning products for a diverse range of residential and commercial AV and IT markets. Backed by an award-winning 10-year warranty, Atlona’s products are developed to enable our customers’ ability to connect and collaborate with simplicity. More information about Atlona is available at atlona.com.

About Panduit

Global connectivity leader Panduit Corp. creates innovative electrical and network infrastructure solutions for applications across the enterprise. Headquartered in Tinley Park, Ill. and operating in 112 worldwide locations, Panduit’s technology leadership and robust ecosystem help support, sustain, and empower business growth in a connected world.  panduit.com