Digital Content Specialist

Job Description:

We’re a leading online retailer of women’s fashion clothing seeking a Digital Content Specialist with at least one-year experience in Photoshop or Lightroom. This is a critical role in our day-to-day business that specializes in consistent imagery and branding. The ideal candidate will be a self-starter who is comfortable researching and creating relevant content. This person needs to know how to tell the story about our brand and increase engagement across all social media platforms. The biggest job with this is creating and posting the content that is relevant to our brand and what our audience wants to see.

Responsibilities:

• Edit and crop product photos for company website.
• Develop and maintain social and online content that attracts attention, generates interest and demands to be shared.
• Develop social media content calendar to support marketing & sales objectives
• Manage day-to-day activities related to social media. This includes monitoring, tagging and analysis of social media conversations across various platforms, maintenance of our brands’ social media sites and reputation management
• Identify and engage bloggers, other influencers and brand advocates to build loyalty and affinity to further enhance brand communication to unconverted consumers
• Work with other members of the company to create, execute, & analyze cross-platform social media giveaway, sales and events
• Stay current and forward thinking on new social media tools and platforms, best practices and use within the competitive landscape
• Proactively listen and engage with brand communities to optimize content and identify any opportunities
• Maintain and become the brand voice and vision throughout all conversations

Qualifications:

• Understanding of the digital and social media universe including Instagram, YouTube, Facebook, Twitter, Flickr, Pinterest, Google, Twitter, blogs, etc…
• Is active on all channels and has had a presence in the social spaces
• Excellent written and verbal communication skills
• Excels at research, is able to identify threats and opportunities in social media content
• Ability to work individually on a project or in a team environment
• Superior project management skills
• Ability to adapt to changing priorities based on organizational needs
• Sense of urgency and pro-activeness
• Motivated and curious mind
• Interested in the fashion retail industry and desire to learn all aspects of the brand/business
• Minimum one year of Photoshop or Lightroom experience
• Video/Photography experience a plus but not required

Pay: $12-$14hr DOE

Required education:

• High school or equivalent

Required experience:

• Photoshop/Lightroom: 1 year
• Marketing: 1 year

Job Type: Full-time

Job Location: Baltic, SD

Job Type: Full-time

Required experience:

• Photoshop: 1 year