Digital Content Specialist

Established in 1975, April Cornell is a retail company that sells ladies apparel, children’s apparel, and linens for the home. The business is headed by April Cornell, the principal designer and CEO, and is a multi-channel retailer with a presence in the US and Canada. Located adjacent to the waterfront on Battery Street in Burlington, VT the April Cornell offices offer a unique blend of creative, sales, and operations functions. As a growing business with a legacy of success and philanthropy the company offers a compelling and dynamic work environment in the heart of the Green Mountains.

Responsibilities

• Create and implement a social media strategy and calendar to increase engagement and social chatter with current and prospective customers in collaboration with the E-Commerce manager and departmental goals.
• Execute innovative social plans to promote the brand through website, stores, and wholesale business.
• Develop content for Facebook, Instagram, Blog and other social platforms, using a variety of formats (short video, live streams, images, etc.) to engage users.
• Work with E-Commerce and across the organization to ensure full social media integration.
• Follow trends in social media to recommend new and emerging social platforms and similar media tools to maximize ROI and give great brand presence.
• Track and report on the productivity of all social media projects. Analyze social media analytics reports on a regular basis to improve performance, engagement, and the user experience.
• Develop and implement industry best practices, train coworkers on industry best practices.
• Assist in the conception, planning, and implementation of online content for general marketing & public relations areas. Assist in the production of video and other online content.
• Build influencer campaigns to gain exposure and audience through like-minded individuals and brands.

Skills

• Knowledge of all social media platforms (Facebook, Instagram, Pinterest, Twitter, Snapchat). An ability to decide which platforms best target which audiences and which content is most effective in engaging users.
• Strong understanding of the difference between organic and paid social activity, as well as how they work together.
• Comfortable working with a variety of social media dashboards and monitoring tools.
• Self-starter and creative, innovative thinker who can contribute out-of-the-box ideas and strategies.
• Talent for delivering clean, concise, and engaging copy under tight deadlines.
• Ability to spearhead a project and manage it through to completion.
• Public Relations outreach and relationship building with media outlets and personnel.
• Proactive, detail-oriented, extremely organized.
• Good analytic skills and proven experience applying insights to get results.
• Demonstrate initiative and exercise professional judgment.
• Ability to set up social media ads and manage campaigns desired.
• Experience in short video production desirable.
• Photography and styling experience is a plus.
• Working knowledge of Adobe Creative Suite highly desirable

Job Type: Full-time

Job Location:

• Burlington, VT 05401

Required experience:

• Content Marketing: 3 years