Digital Content Specialist

Are you passionate about the retail grocery market and organic products? Are you a leader? Are you ready to join one of the fastest growing companies in the retail grocery market? If so, Fresh Thyme Farmers Market is the place for you! Our unique business model, fast paced and growing environment, promote from within culture, and excellent benefits make Fresh Thyme the best employer in the grocery market. Careers have been blooming at Fresh Thyme since our inception in 2012 – yours should be no different!

We are looking for a hands-on Digital Content and Brand Specia list who can help us implement a comprehensive multi-channel plan including the development and implementation of content on websites, in email, landing pages, and display campaigns. New online avenues including all social media platforms, mobile, and digital media/video as well. Specialist will assess content effectiveness, and drive alignment between online campaigns, user experiences, and KPIs.

Primary responsibilities fall into the following categories:

• Create media for campaigns and digital initiatives that directly impact traffic to FreshThyme.com, mobile app, social properties and advertising (owned and paid content).
  
• Help to lead creative development and management for online media
  
• Strong organization skills and ability to manage multiple projects
  
• Review web, mobile and social medial analytics daily, weekly and monthly to optimize platform growth
  
• Ability to adjust content strategy accordingly and learn new concepts quickly.
  
• You are self-motivated, highly organized, prepared, and deadline driven.
  

Requirements:

• Bachelor’s degree in a design discipline required.
  
• 2 years’ experience required in Web based content development and digital communications; imaging social media presence for large organizations; display ads and media formats (including rich media and video).
  
• Experience building for Email marketing
  
• Experience with an email marketing tool
  
• WordPress experience.
  
• Intermediate proficiency with basic HTML
  
• Intermediate proficiency with forms generation
  
• Intermediate proficiency with Adobe Creative Cloud required
  
• Preferred Qualifications:
  
• SEO-SEM Experience
  
• Google AdWords Certified
  
• Experience with Google Analytics
  
• Experience with Email Analytics
  
• Intermediate proficiency with Photoshop/Dreamweaver
  
• Previous retail marketing a plus
  

Knowledge, Skills, and Abilities

• Must maintain the highest level of customer service at all times.
• Ability to adapt to the ever-changing high volume retail while working in a cross-functional team environment.
• Must have the capacity to take initiative for making appropriate decisions and have strong analytical and problem solving skills.
• Must have advanced attention to detail with the capability to prioritize and meet deadlines.
• Excellent written communication and documentation skills.
• Excellent verbal communication and interpersonal skills for maintaining effective business relationships with peers, senior management, customers, and vendors.
• Must have advanced knowledge with MS Office including Outlook, Word, and Excel.
• Ability to multitask and have excellent organizational skills is essential.
• Must be able to lead, support and contribute to team goals.
• Ability to work varied hours/days as business dictates.
• Must be familiar with Health Department guidelines and regulations as they pertain to a grocery retail environment.
• Familiarity with Category Business Planning with an understanding of marketing and merchandising practices.
• Possesses the ability to read and interpret profit and loss statements and understand how the categories managed are affected.

Work Environment/Physical Demands

• Prolonged sitting in front of a computer.
• The potential for prolonged standing, walking, squatting and/or bending.
• The ability to lift up to 50 lbs.
• Occasional high stress when dealing with systems/customers/staff.