Not long after he founded Dogfish Pictures in 2009, producer James Belfer sensed an industry-wide disconnect between content creation and return on investment. Filmmakers, he gleaned, were concerned with short-term assets, agreeing to sell their film to distributors for a fixed sum that was a mere fraction of the eventual profit. In order to capture the full value of their content, filmmakers would need a new set of marketing tools and a fair bit of elbow grease. Belfer felt that any of these strategies would not be found in the traditional film industry at all, but rather, in the tangential […]
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