About the job

Position Objectives:
• To oversee the creation and promotion of online videos for PETA
• To manage and promote PETA’s YouTube channel

Primary Responsibilities and Duties:
• Manage staff members in the Online Video Lab Division of PETA’s Marketing Department
• Set goals for the Online Video Lab and strategize accordingly
• Mentor Online Video Lab staff members in developing a voice that is consistent with PETA’s standards and online success
• Work closely with the PETA Foundation’s Audio/Visual Department on the creation of online videos
• Collaborate with department stakeholders to create online video content that showcases PETA’s unique work
• Create, write, and edit detailed marketing plans for online video
• Generate individual projects based on organizational goals
• Oversee the creation of the team’s projects
• Build relationships with content marketers with the goal of promoting PETA’s work
• Research and explore new promotion possibilities
• Track and analyze the success of online campaigns and make changes in strategy accordingly
• Perform any other duties assigned by the supervisor

Qualifications:
• Degree in a related field or equivalent experience
• Five years of online video experience
• Minimum of two years of supervisory experience
• Understanding of complex marketing concepts and strategies
• Strong working knowledge of youth culture and social media
• Strong working knowledge of all stages of video production
• Thorough knowledge of animal rights issues and PETA campaigns
• Proven excellent written and verbal communication skills
• Proven exceptional analytical, organizational, and research skills
• Proven excellent relationship-building and interpersonal skills
• Proven strong leadership skills, strategic-thinking skills, and long-term vision
• Proven ability to create and deliver sales presentations and close deals
• Professional appearance and adherence to a healthy vegan lifestyle
• Commitment to the objectives of the organization