London, UK, – www.trueform.com: Leading retailers and advertisers from around the world will gather in London next week for the first ever ‘Smart Digital Signage Mixer’ conference in the UK – an event showcasing the rising opportunities and benefits provided to retailers using data driven, AI powered digital signage.
This exclusive – by invite only – event, is being hosted by tech giant Intel, leading DooH display designer and manufacturer Trueform Digital and digital signage analytics specialist Quividi in London, next week (April 30).
Representatives from a large number of major global retailers will receive a series of presentations and product discussions on how data and AI driven digital signage can help to revolutionise the instore retail experience, driving more people into stores and converting more sales.
According to figures, footfall in the UK fell 2 per cent in February – a fall which marks the 15th consecutive month of decline. More than 1,200 retail stores closed in the UK in 2018, as online sales continue to impact erode physical traditional bricks and mortar stores.
The Smart Digital Signage Mixer event will also feature a series of case studies from retailers, where the deployment of smart digital displays has had an immediate positive impact on their business – increasing both footfall and sales conversions – using deep analytics and AI to provide a more targeted and personalised experience for customers, before and after they enter the store.
Trueform Digital, CEO, Jonathan Morley, commented: “With the advancements and availability of AI technology, we are truly now entering a new era for digital signage. New data and AI-driven digital signage brings measurement, targeting and attribution capabilities previously unavailable in the digital signage industry. As a result of this, marketers are now able to test, measure, target and produce creative and dynamic storytelling to best engage and convert shoppers, whilst respecting privacy.”