Today, Planar, a global leader in visualization technology, announced an expansion of the company’s U.S. sales force with the addition of two West Coast team members. Planar recently welcomed a new regional sales director as well as business development manager for the company’s Consultants, Architect and Design (CAD) Group.
Antonio Dias will lead Planar’s sales initiatives across the Western U.S. as regional sales director. He brings nearly 20 years of Pro AV industry experience, joining from Crestron Electronics where he held senior leadership roles supporting consultants, resellers, industry partners and endusers. Recognized for his collaborative leadership style and strategic approach, Dias is well-positioned to strengthen relationships and deliver value for Planar’s reseller partners and customers throughout the region. He will report to Tani Klein, vice president of North America Sales, and be supported by a seasoned team of regional account managers and applications engineers across the Western U.S.
Planar also welcomes Douglas Schoenherr as the company’s CAD Group business development manager for the Western U.S. He joins with nearly 30 years of experience in the Pro AV industry with a strong focus on consultant engagement and specification development. He previously served as consultant liaison at Biamp, where he cultivated strong relationships with AV/IT and MEP design consultants across the Southwest U.S. His experience working with the consultant community will help strengthen Planar’s engagement with architects, designers and technical consultants, supporting the specification of Planar displays across a wide range of applications. He is based in the Denver area and will report to Lainie Mataras, general manager of the CAD Group, and work closely with Applications Engineers Orlando Helena and Dusty Masanz.
