Visionary Appoints Richard McPherson as Executive Director of Strategic Accounts

Visionary, an industry-leading AV over IP solutions provider, has appointed Richard McPherson as Executive Director of Strategic Accounts. In this role, McPherson will build customer relationships and support business development with the industry’s fastest-growing, medium- to large-scale integration companies.
McPherson joins Visionary in the newly created Executive Director of Strategic Accounts position. McPherson brings a wealth of success in engineering, operations, sales and business development. With nearly 40 years of experience, McPherson has worked with many industry-leading organizations, including Crestron Electronics, 1 Touch Control, Momentum Group and Winsted Corporation, and understands the unique challenges and priorities for medium- to large-scale integrators. McPherson will manage key business relationships to better understand the unique challenges facing the industry’s fastest-growing integrators.
“Visionary has grown immensely over the past few years. Their agile and dynamic approach has provided a unique opportunity to build personal relationships with their customers,” said McPherson. “In my role, I look forward to strengthening and building relationships with many key integrators. We recognize the importance of medium- to large-scale integrators. As a result, we want to take our relationships to the next level and work closely with them to understand their pain points and how Visionary might solve them.”
McPherson added, “I’ve known Jordan Christoff [Chief Technology Officer for Visionary] for decades. We previously worked together, so I’m excited to reunite with him. He is a true pioneer and innovator of AV over IP technology. Visionary is at the forefront of AV over IP development and it’s an exciting time for Visionary to solve many of the unique challenges of today’s customers.”
“We are thrilled to welcome Richard to our growing team,” said Scott Freshman, chief operations officer for Visionary. “Richard is highly regarded in the industry and brings excellent business development experience and strategic vision to Visionary. Over the last two decades, Visionary has become a trusted and reliable professional AV brand. We have grown immensely with many unique installations and monumental projects. Naturally, as part of our continued growth, we are invested in strategic hires to strengthen business relationships with many of the industry’s fastest-growing integrators.”
Visionary’s latest hire is the next strategic step in expanding business development to support the AV industry. Despite global supply chain issues, Visionary continues to deliver feature-rich solutions to meet increased demand. Visionary is committed to providing reliable, feature-rich, problem-solving solutions to support integrators, consultants, and end users. The latest hire emphasizes Visionary’s investment in experienced talent to address accelerated growth.
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About Visionary
Founded in 1995, Visionary (formerly Visionary Solutions, Inc.) manufactures audio and video over internet protocol (AV over IP) equipment that provides real-time transport of audio and video over IP networks. With SD, HD and 4K encoders that support the latest technology standards, such as Dante, H.264 and JPEG2000, Visionary’s modular solutions are recognized around the world for their outstanding value, performance, flexibility and quality. With a company-wide focus on customer satisfaction through collaboration and hands-on support, Visionary is a trusted partner for high-quality AV over IP solutions for enterprise, education, healthcare, government, professional AV, cable, broadband and broadcast applications.