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The Avid Interplay | MAM Solution Overview #NABShow Wrap Up

The ever growing need for a centralized Media Access Management solution that provides the customer with a reliable and proven technology is now being achieved with the AVID Interplay | MAM Solution! The folks at Avid Technology have worked hard and tirelessly in developing a foundation solution that build workflows and central archives that interlink every contributor, facility, geographic location, and application in the enterprise, letting them work fluidly with all of their assets and associated metadata.  The scalability and flexibility of the Interplay | MAM is fully capable of handling any specific requirement and changes or additions in meeting your workflow needs. Particularly, this solution delivers key workflows around a dynamic archive capability in a complete quick start package of software, workflow automation, partner integrations, and professional services. The Avid Interplay | MAM Solution covers common access, media operations, and asset protection needs for your organization, it is easily customizable and allows for expansion of  workflows, integrations, services, and clients as needed.

www.avid.com/US/products/Interplay-MAM

*The Interplay | MAM Foundation is an AVID Interplay solution that addresses the most common access, operations, and asset protection needs of a media organization. It provides workflows based on a dynamic, central media store that can: Index and locate media /  Support video media workflow / Access media from anywhere / Enable users to browse, select, edit, annotate, review, approve, and plan / Automate import, transcode, and distribution workflows / Integrate with productions applications and systems. The new Interplay | MAM features web-based, frame-accurate media player with the response and accuracy! Supports Mac environments / Works quickly and accurately with proxy media / Expands media across across the enterprise using web browser- based tools. The graphical workflow management employs visual modeling for quicker, error-free workflow design and modification. Featuring Drag and Drop workflow building and reuse and gives the user a quick way to identify and resolve issues.  The Interplay | MAM Foundation | Production integration provides for a transparent link between production asset management and media management systems.

*The Interplay | MAM Foundation solution includes comprehensive pre-defined software configurations, partner integrations, Avid Professional Services engagements, and Avid advantage support. However it’s also essential to plan for change, so you can optionally extend or upgrade the system at any time with additional integrations, capabilities, services, and clients.

AVID‘s Interplay Family has several other package options that of course works seamlessly together. The  Interplay | Production Starter Package: Is the entry-level solution array that gives small work groups the Media Composer editing, ISIS storage, portable MediaCentral | UX (formerly Interplay Central) media tools, and Interplay | Production management structure provides the foundation for future growth. The Interplay | Production Facility Package provides for robust production management and services, editing tools, and shared storage, the Facility Package even includes Media Composer | Cloud (formerly Interplay Sphere) to extend real-time facility connection to any location or contributor. This package comes with complete installation services and support by a dedicated team of Avid professionals with years of experience and expertise in ensuring the success of our enterprise customers worldwide.

About Avid: Through Avid Everywhere, Avid delivers the industry’s most open, innovative and comprehensive media platform connecting content creation with collaboration, asset protection, distribution and consumption for the most listened to, most watched and most loved media in the world—from the most prestigious and award-winning feature films, music recordings, and television shows, to live concerts and news broadcasts. Industry leading solutions include Pro Tools®, Media Composer®, ISIS®, Interplay®, and Sibelius®.  

Our digital audio and video solutions continue to revolutionize the art of creative storytelling, and have earned us hundreds of awards, including two Oscar® statuettes, a Grammy®, and 14 Emmys®.

*For more information on the family of cutting edge AVID products, visit: www.avid.com/US/ ; Research, Fact finding, and AVID customer stories can be found at: www.avid.com/US/products/family/interplay and www.avid.com/US/products/family/Interplay/profiles

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Matt Harchick
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